TOP 5 REASONS FOR GOING DIGITAL IN 2020





By Tanvi Dodia



It is no shock to us that the 20s century is moving towards digitalization like never before. 2020 is the year where Artificial Intelligence is paving the path of dominance on global business and industries. It is crucial to stay on top of the changing business trends and carve out your business plans.





Here are the Top 5 reasons for going digital in 2020.


1 People are searching for you online: In this speedy competing world, one of the most important reasons for having a website for businesses is where your consumers are. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online and searching for your specific service.


2 30% of consumers won't consider a business without a website: Websites show the legitimacy of a company towards the consumer. Not having a website makes consumers trust you less. In fact, in 2018, 75 percent of people make judgments on a company's credibility based on website design. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards.


3 The majority of consumers use websites to find and engage with companies: According to LSA's (Local Search Association) April 2017 report, "The Digital Consumer Study," 63 percent of consumers primarily use a company's website to find and engage with businesses. That's a pretty big chunk of consumers. Another compelling reason your business needs a website? Research by YellowPages and LSA found that, on average, consumers use approximately three sources before making an individual purchase decision, and 30 percent automatically strike a business from consideration if they don't have a website.


4 Create your own identity: Your competitors are online. Going digital stands essential to create an exceptional identity and reputation in the market. You want to be nothing but the best among the great competitors. Building your brand online branches' commitment among the customers. With an astonishing web presence, your brand can expand your reach to places anywhere globally and create a remarkable face value.


5 Accessibility: In the 20th century, all that the customers look forward to is convenience. The first place where an average consumer first looks forward is online. Having a web presence creates direct and easy access to consumers. Visitors expect immediate gratification, having your website can instantly provide them with everything they desire. It is also to be noted that if your competitors are easier to find than you, they can take away your potential sales, thus creating accessibility is essential, which can be achieved by having a right web presence.