By Tanvi Dodia

Before diving into the tips, it is essential to understand the true meaning of SEO.

So, what does SEO stand for? SEO stands for Search Engine Optimization, which increases the quantity and quality of traffic to your website by increasing the visibility of your website through organic search engine results.

You need to comprehend three main subjects to get a complete understanding of what SEO is:

• Quality of traffic: You can attract all the visitors in the world, but you want to attract visitors who are genuinely interested in your products and services. That comes from providing the right content at the right time to your viewers.

• Quantity of traffic: More the traffic, better is the future of your website and business.

• Organic search engine results: Organic results come from getting organic traffic that you don't have to pay for. There are ways to get paid traffic like through ads, but one should focus on getting their organic traffic.

Now, you're ready to explore top 6 tips that you're missing out on about SEO:

1 Right keywords: Searching for the right keywords and targeting them is the first step towards getting optimized traffic. If you don't know what people are searching for in your niche, you are unknowingly losing the potential traffic you can get. Find and target low competition keywords for the best shot at ranking quickly.

2 Backlinks: One of the best ways to drive traffic is to collaborate with trustworthy sites and encourage them to provide a link to your web page on their blog posts. Building a strong network of collaborative links can nurture good traffic for all and help target your niche audience.

3 Track your analytics: It is crucial to keep track of your work to figure out what works and what doesn't. This profoundly impacts your future decisions; therefore, using Google Analytics, Google Search Console, and web analytics software is essential for paving the path to your web success.

4 Having compelling meta descriptions: A meta description is the first section that people see when Google serves up your page to search users. People tend to neglect the fact that originality stands pivotal for the success of your web page. Your meta description customized to brand your company while keeping it relevant is the key to high SEO ranking.

5 Easy to read URLs: Keep your URL simple and meaningful. If your URL is hard to understand for the viewers, it might confuse the search engines. Have a URL that your viewers can easily remember and reach out for conveniently.

6 Building a strong social media presence: Believe it or not, your social media can partially decide the number of clicks you can get on your website. Post creative content on your socials, make them visible to your audience, and encourage people to share your post. It becomes vital to create sharable content and provide direct links to your web page, which can get you direct traffic.

Implementing these tips effectively can help you gain considerable clicks on your web page.